Wednesday, November 2, 2011

Yeosu Expo Promotion in Indonesia Is Spurred by the Korean Wave

The Organizing Committee for Expo 2012 Yeosu Korea is “aggressively” promoting the Expo in Indonesia.

The Organizing Committee held a press conference with major local media of Indonesia at the Ritz-Carlton Jakarta on September 29 and gave a presentation for product development managers of local travel agencies at the Jakarta office of the Korea Tourism Organization on September 30.

Yeosu Expo promotion booths have also been set up at two international events, the 2nd Indonesia Blue Revolution Expo & Forum held at the Jakarta Convention Center from October 6 to 9 and the 2011 Surabaya Marine Expo being held in Surabaya from October 7 to 9.

Yeony and Suny, the official mascots of Expo 2012 Yeosu Korea, are gaining popularity in Indonesia thanks to “Hallyu,” or Korean Wave. During the Korea-Indonesia Week, organized by the Korean Embassy in Indonesia and held from September 28 to October 4 in Jakarta, the Organizing Committee for Expo 2012 Yeosu Korea held an event where visitors could take pictures with Yeony and Suny. The mascots personify a drop of water and plankton respectively, embodying the theme of Yeosu Expo, “The Living Ocean and Coast.”

<△ Three Indonesian girls wearing their hijab strike funny poses for a photo with Expo 2012 Yeosu Korea mascots Yeony and Suny.

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